Netflix (NFLX) Stock Is Up, What You Need To Know

Shares of streaming video giant Netflix (NASDAQ: NFLX) jumped 3.7% in the afternoon session after sentiment toward the stock improved as it began trading on a split-adjusted basis following a 10-for-1 stock split.

The split, which had been announced since October 2025, gave investors nine additional shares for each one they owned, did not change the company’s overall value but made individual shares more accessible. This corporate action followed a period of strong performance for the streaming giant. In its recent third quarter, Netflix reported that revenue grew by a solid 17.2% year over year to $11.5 billion. The company also showed significant progress in its advertising business, which reached 190 million monthly active ad viewers. In response to the split, analysts adjusted their price targets to reflect the new share structure; for example, Barclays revised its target to $110 from $1100 while maintaining its rating on the stock.

After the initial pop the shares cooled down to $114.65, up 3.9% from previous close.

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Netflix’s shares are not very volatile and have only had 7 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The previous big move we wrote about was 18 days ago when the stock gained 3.7% on the news that the company announced a 10-for-1 stock split.

The move was intended to make its shares more accessible to employees participating in the company’s stock option program and to retail investors, as the price had topped $1,000. Following the announcement, Netflix shares rose in trading. The company’s board of directors approved the split, setting key dates for its execution. Shareholders of record as of November 10, 2025, were set to receive nine extra shares for each one they owned, with the stock expected to begin trading at its new, lower price on November 17, 2025. In other news, it was also reported that Netflix was exploring a potential bid for Warner Bros Discovery’s studio and streaming business.

Netflix is up 29.3% since the beginning of the year, but at $114.65 per share, it is still trading 14.4% below its 52-week high of $133.91 from June 2025. Investors who bought $1,000 worth of Netflix’s shares 5 years ago would now be looking at an investment worth $2,380.

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