Cracker Barrel closes 14 Maple Street Biscuit Company locations-awdailynews

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2025-09-24

Cracker Barrel closes 14 Maple Street Biscuit Company locations

Cracker Barrel has closed more than a dozen Maple Street Biscuit Company locations, the company confirmed.

Cracker Barrel, which acquired Maple Street Biscuit Company in 2019 for $36 million, closed 14 of the breakfast chain’s locations because they “simply didn’t meet our financial expectations,” the company said in a statement to USA TODAY.

Cracker Barrel initially announced it would be closing Maple Street locations in its latest earnings release on Sept. 17.

Maple Street Biscuit Company, which was founded in Jacksonville, Florida, in 2012, serves a variety of biscuits and other breakfast foods. The closures leave just over 50 locations in operation.

“We appreciate the continued patronage of the many guests who have dined with Maple Street at these 14 locations over recent years and thank our team members for their passionate dedication to Maple Street,” reads Cracker Barrel’s statement.

The list of Maple Street Biscuit Company locations that closed was not immediately available.

The Maple Street closures come as Cracker Barrel leaders said they expect a traffic slump at their restaurants for the rest of 2025 due to their controversial logo change.

Traffic for the first half of August was down approximately 1%, Chief Financial Officer Craig Pemmelis said during an investor call following the company’s fourth quarter earnings report on Sept. 17.

Since Aug. 19, the date of the official logo change, traffic declined approximately 8%, he continued. The company now expects a further decline of 7% to 8% if similar trends continue. Total revenue for the quarter was $868 million, an increase of 4.4%.

More on Cracker Barrel: Cracker Barrel stock drops, chain expects restaurant traffic to fall after logo backlash

President and Chief Executive Officer Julie Masino said the company swiftly worked to rectify the change of its original logo, which features an elderly man sitting back in a rocking chair next to a wooden barrel. In August, the company changed the logo to one without the man.

The change was met with widespread public outcry from Cracker Barrel fans, many of whom mocked the switch.

“We thank our guests for sharing their voices and their passion for Cracker Barrel in recent weeks,” Masino said in a written statement. “We’ve listened, switching back to our ‘Old Timer’ logo, hitting pause on remodels and placing an even bigger emphasis in the kitchen and other areas that enhance the guest experience.”