CNBC signs deal with Kalshi to add prediction data from next year

Dec 4 (Reuters) – CNBC has signed a multi-year deal with prediction-market operator Kalshi, bringing real-time probability ​data into the network’s TV broadcasts and digital ‌platforms starting next year, the companies said on Thursday.

Founded in 2018, ‌Kalshi is a prediction market exchange where users trade contracts on the outcomes of real-world events, such as economic indicators, weather patterns, and legislative results.

The partnership comes just ⁠days after a ‌similar integration deal with CNN, underscoring a rapid expansion of the company’s media footprint.

The ‍deals indicate the growing need for prediction-market data, long viewed as niche and sometimes controversial, in the mainstream financial news, as ​publishers look to enhance audience engagement with new ‌insights.

“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes,” said Kalshi CEO Tarek Mansour.

CNBC, owned by Comcast, will begin including exclusive market insights from Kalshi in 2026 into its programs such as “Squawk Box” ⁠and “Fast Money”.

A Kalshi ticker will ​flash with CNBC’s live programming, and ​a Kalshi page will be made available on the news channel’s website.

Prediction markets have faced ‍increased scrutiny ⁠from U.S. regulators and state authorities, with some experts highlighting it as superior to traditional polls, while ⁠others argue that these markets are little more than “digital casinos”.

(Reporting by ‌Arnav Mishra and Anhata Rooprai in Bengaluru; ‌Editing by Krishna Chandra Eluri)