Wealthfront is rolling out a mortgage program with low costs and rates

You may know Wealthfront as an early pioneer in automated investment platforms known as robo-advisors. Now it’s launching a home loan service to a waitlist of clients. It will leverage its software-driven savvy in the mortgage process, streamlining loan applications and eliminating sales calls from loan reps.

David Fortunato, CEO of Wealthfront, said the company would use its low-cost approach, pioneered in investments, to offer clients affordable purchase and refinance mortgages.

“We are excited to help our clients reach this important financial milestone by offering a lower rate through the automated platform they already trust to grow their savings and investments,” Fortunato said in a release.

Mortgage services are currently only available to a limited number of its 1.3 million clients. Eligible existing Wealthfront clients in Colorado can apply for a mortgage, and the company plans to expand to California, Texas, and other states in early 2026.

Wealthfront stated that a significant portion of sign-ups came from clients in San Francisco, Denver, Los Angeles, and Austin, Texas.

Wealthfront caters to buyers and owners who prefer a digital experience, appreciate automated efficiency, want transparent pricing, and prefer self-service processes, although access to a loan officer is also available.

“Mortgage rates are among the most important deciding factors for new home buyers, and have a huge impact on the homeowner’s finances over time,” Fortunato said. He noted that Wealthfront’s platform is designed to lower mortgage costs, without requiring discount points or financial asset minimums.

Wealthfront offers a Home Planning Guide to help prospective home buyers navigate a timeline, with three options:

1. Planning ahead (5+ years out)

2. Thinking it through (

3. Ready to go (this year)

Each discusses the benefits and challenges of buying a home, preparing your finances, and balancing the purchase of a home with other life goals. Some of the more frequently asked questions are also included, such as:

• When is the best time to buy a home?

• What are the all-in costs of homeownership?

• What does it take to qualify for a mortgage?

• How big should my down payment be?

Wealthfront’s home-buying guidance is clear, concise, and easy to digest.

You need to be a current Wealthfront client to join the waitlist.

When you sign up to create an account, you’ll be shown a list of product options to choose from. A Wealthfront cash account requires a minimum balance of $1, while investment accounts require a minimum balance of $500. Once on the list, you’ll receive updates as the home loan program expands, and Wealthfront will send you an email when you can apply.

Existing clients may be invited to apply directly in the Wealthfront app.

Laura Grace Tarpley edited this article.