eToro CEO Yoni Assia on how AI can level the trading playing field, create more Warren Buffetts

Artificial intelligence could be the key to turning retail investors into top traders, according to eToro CEO Yoni Assia.

“AI knows the best investors in the world,” Assia told Yahoo Finance Executive Editor Brian Sozzi at the Yahoo Finance Invest event on Thursday. “It read all of their books and all of their information, all of their memos, and you can suddenly have in your hand a retail investor, technology and power that was available only to the top, top quantitative, most sophisticated hedge funds here in New York.”

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In August, eToro announced a suite of AI-powered tools and APIs that enable top users to build AI investing tools for themselves and the community. The platform also debuted Tori, an AI chatbot.

Since then, users have developed apps that echo the personas of investing legends like Warren Buffett and Benjamin Graham.

“I want their personas, read everything about them on the internet, and I want Benjamin Graham and Warren Buffett to comment on my portfolio. And I want to talk to them about my portfolio. And then I want to rebalance my portfolio based on their insights,” Assia explained.

Users can also ask Tori questions or use the chatbot to analyze their portfolio. “So you can ask what happened yesterday in the markets and how does it impact my portfolio? What are other people doing in their portfolios today,” Assia said.

The Israeli entrepreneur has been trading since he was 13 and founded eToro with his brother in 2007 as a social investing platform. He’s been on a mission to demystify investing for the masses.

Everyone should learn to invest in markets, Assia said, adding that he defines trading and investing differently: “Trading [is] like professional sports that you need to invest a lot of time and a lot of effort to become a good trader over time to beat the indexes over time.”

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This past spring, the company debuted on the Nasdaq, raising $310 million with an IPO price of $52. It closed its first day of trading at $67 a share but has since fallen 40%.

Earlier this week, eToro reported solid results for its third quarter 2025, helped in part by the growing popularity of crypto trading. Adjusted EPS of $0.60 beat expectations and represented an 18% year-over-year jump. Net contribution rose 28% to $215 million.

In addition, the company announced a $150 million share repurchase plan, “underscoring our confidence in eToro’s long-term growth prospects and our continued commitment to delivering value for shareholders,” Assia said in the earnings call.