Goldman Sachs says watch these 5 warnings from the dot-com bubble to know if the AI craze is peaking
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Goldman Sachs says that AI stock valuations resemble some of the signals of the late 1990s bubble.
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Analysts note rising tech investment, falling profits, and widening credit spreads as risks.
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Mega-cap tech firms’ AI spending and corporate debt levels may indicate a market peak.
Markets are worried about shades of 1999 in today’s tech-investing landscape, and while there’s a lot of debate about whether AI is a bubble, there are a few signals from history that show what, specifically, investors should be looking out for.
Strategists at Goldman Sachs said they believe the market’s AI frenzy risks mirroring the dot-com bubble burst in the early 2000s.
Stocks don’t look like they’re in their 1999 moment yet, Dominic Wilson, a senior advisor on the bank’s global markets research team, and Vickie Chang, a macro research strategist, wrote in a note to clients on Sunday. But the risks that the AI boom will look a lot like the 2000s era craze appear to be growing, they said.
“We see a growing risk that the imbalances that built up in the 1990s will become more visible as the AI investment boom extends. There have been echoes of the inflection point in the 1990s boom lately,” the bank wrote, adding that the AI trade now looked the way tech stocks did in 1997, several years before the bubble burst.
Wilson and Chang flagged several warning signs leading up to the dot-com crash in the early 2000s that investors should be on the lookout for.
Investment spending on tech equipment and software rose to “unusually high levels” in the 90s. That peaked in 2000, when non-residential investment in the telecom and tech sector rose to around 15% of US GDP.
Investment spending began to tumble in the months leading up to the dot-com crash, per Goldman’s analysis.
“Highly valued asset prices thus had significant consequences for real spending decisions,” the strategists said.
Investors have been growing wary of mega-cap tech firms’ spending spree on AI this year. Amazon, Meta, Microsoft, Alphabet, and Apple are on track to spend around $349 billion on capex in 2025.
Corporate profits reached a peak around 1997 before beginning to decline.
“Profitability peaked well before the boom ended,” Wilson and Chang wrote. “While reported profit margins were more robust, declining profitability in the macro data in the later years of the boom came alongside accelerating equity prices.”
Corporate profits look strong at the moment. The blended net profit margin in the S&P 500 for the third quarter is around 13.1%, above the five-year average of 12.1%, according to FactSet.

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