AI platforms not danger but opportunity for Amadeus, CEO says

By Javi West Larrañaga and Gemma Guasch

(Reuters) -Spanish travel ​technology company Amadeus is “extremely well ‌positioned” to deal with possible expansion into its industry ‌by large-language-models and AI platforms like ChatGPT, the company’s chief executive said on Friday.

According to Luis Maroto, Amadeus’ ⁠objective is to ‌be the key technology provider for AI platforms, supplying them with real-‍time pricing, among other services.

“As we have done at times of other technology changes, we ​aim to be playing that role in the ‌middle,” Maroto said on a call with analysts, adding that he does not believe the goal of AI platforms is to become merchants and content aggregators.

Dealing with the ⁠complexity of servicing and pricing ​is “not an easy ​task”, he said.

The operator of the world’s largest travel booking system ‍reported better-⁠than-expected third-quarter profit earlier on Friday, driven by strong performances across its ⁠divisions and an uptick in bookings.

(Reporting by ‌Javi West Larrañaga and Gemma Guasch, ‌editing by Matt Scuffham)