Estée Lauder driving growth with new brands, global focus

By Arriana McLymore and Jessica DiNapoli

NEW YORK, Dec 4 (Reuters) – ​Global cosmetics maker Estée ‌Lauder Companies is focused on expanding market ‌share and growing sales by developing new brands and focusing on younger consumers worldwide, and customizing ⁠products to ‌meet consumers’ needs across cultures, its CEO said ‍at the Reuters NEXT conference on Thursday.

Estée Lauder’s President & Chief Executive Officer ​Stéphane de La Faverie said ‌the Tom Ford brand parent sees the emerging middle class as a key market between now and 2030. It is also ⁠looking to rebalance ​growth by embracing the ​Americas and emerging markets, though not at the expense ‍of China, ⁠he added.

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(Reporting by ‌Arriana McLymore, Jessica DiNapoli ‌and Susan Heavey)